The 5 Mistakes You’re Probably Making in Real Estate

The 5 Mistakes You’re Probably Making in Real Estate

new clients selling tips Jul 08, 2020


1.  Waiting for your customers to call you

This happens like, never. Ever.

If it does, go you!

But the reality of this happening is about as common as your jam coming on and everyone at the party doing a  coordinated dance routine to it. It is up to you to pick up your phone and make a call! If you don’t, someone else will.

And if you’re nervous about what to say, I’ve got a few great scripts for that here. No excuses now, get calling!


2. Not having a system

Not having a system… is a system.

Believe it or not, you have things that you do every single day without even realizing it. You wake up, brush your teeth, run a comb through your hair, grab a cup of coffee, and start trolling the IG = A SYSTEM.

You may be doing this subconsciously, but it is still a system. 

Many of you may be starting out and have no idea what kind of system to use. I mean, there’s just so many to choose from!

You have Real Geeks, Boomtown, Thrive, Top Producer, and Salesforce to name a few. BUT, here’s a secret for you: you don’t need them. Not yet anyway. When I first started, I created a DIY spreadsheet to keep track of clients. It’s color-coded in every gaudy, bright, obnoxious color you can imagine, and to you, it may seem chaotic, but for me, it worked like a charm. 

Find a system that works for you, whether it be a spendy CRM or a make-shift spreadsheet, and use it! Nothing works if you don’t put them to action. 


3.  Not gathering reviews/asking for referrals

If you don’t ask, you’ll never get them. Plain and simple.

If you gave your clients a 5-star experience, then they’d have no reason other than to give you raving reviews. It is your responsibility to create a following of “raving fans” who will shout your name from the rooftops.

You should be creating a unique, awesome experience for every client - an experience so great that a 5-star review should come naturally. Reviews are a way of establishing professionalism and shows future clients how much you rock! 


4.  Not answering/replying in a timely manner

Ugh, this one really makes me tick. Your clients should feel like they are your only clients - roll out the red carpet, make them feel special, and like they’re a priority.

Keep in mind, the million-dollar clients are the same as the $200,000. Treat them all with the same level of respect and consideration. Likewise, respond to other agents immediately. Delaying texts and rejecting calls sets the tone for the entire transaction and conveys that you don’t value your job… or your client.


5.  Becoming a “Yes” agent 

If you’re anything like me, you L-O-V-E making your clients happy. However, there’s a difference between pleasing them and dropping everything for them. Of course, they should be made a priority, but learning how to communicate in a way that makes your processes more efficient is key. 

Remember, you have a life!

Maybe you have kids or family functions to attend to. If you must, say that you have an appointment to attend to - when in reality that “appointment” is actually your son’s tee ball game.

The best advice I can give you is to put your personal life on your calendar as if it were an appointment. I learned this too late in life and missed out on so much with my kids and I don’t want you to do the same.


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